Information Diagrams: Maps

Maps


Best suited for:

• Expressing geographical relationships
• Labelling topics by place

Least suited for:

• Topics for which location or path is insignificant
• Listing specific details

Answer the question:

• Where

Key challenges:

• Simplifying information
• Accurately and predictably depicting geography

Key techniques:

• Visual data metaphors
• Drawing techniques

Examples:

University of Worcester map

This is the map that is supplied by the University for new students to be able to find their way through the premises and accurately depict the locations of the buildings on site. Unfortunately the pictorial form of the map has detracted from its function, creating an attractive image that is not especially useful for its desired task. A map like this would be far more effective as a direct aerial view to show the layout from above, with far more graphical illustrations, rather than this 45 degree view.

'Map' on bus prices leaflet

Although this is not a true map, and takes a playful take on the concept, it uses this in a creative and effective manner. Geographically, the map doesn't not show anything but instead depicts a path, from one location to another. The use of colour is also eye-catching, as is the stylised illustration of the bus, and combines to create an attractive piece of Publication Design even if the map is not useful as a stand-alone diagram.