Best suited for:
- Highlighting essential information
- Expressing qualitative relationships
Least suited for:
- Summarise statistical data
- Expressing quantitative information
Answer the questions:
- Who, what and why
Key challenges:
- Simplifying information
- Recognising the need for them
Key techniques:
- Evaluate typography, particularly bold
- Occasionally icons
Example
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| Drinks can glance box |
The glance box on the front of this Fanta can displays important dietary information, presented in a clear and concise manner. Nowadays it is a requirement that all products show what they contain in this way and so often people are looking for it, allowing it to be small as long as it is legible. The white and navy blue contrast well to accentuate the figures, and though it may not be quite as clear as black on white, it also fits into the colourful can design.
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